MEDIA RELEASE: Leadville Race Series Names La Sportiva Presenting Sponsor of the Leadville Trail 100 Run

Leadville Race Series Names La Sportiva Presenting Sponsor of the Leadville Trail 100 Run

La Sportiva will also become an Official Sponsor of the

Leadville Race Series run events

Louisville, Colo., March 15, 2018—The Leadville Race Series, produced by Life Time® Healthy Way of Life, is welcoming premium trail running brand, La Sportiva, to its ranks as presenting sponsor of the Leadville Trail 100 Run and Official Sponsor of the Leadville Race Series run events. Together with Life Time, the nation’s premier healthy living, healthy aging and healthy entertainment brand, La Sportiva will be a driving force in providing a premier race experience for both new and veteran athletes.

“The Leadville Trail 100 Run is an incredible race and is one of the best tests of pure mountain running that the US has to offer,” says Jonathan Lantz, President of La Sportiva N.A. “Ever since friend and La Sportiva athlete Anton Krupicka won the race twice, we’ve wanted to get more involved as a brand. Both the Leadville Trail 100 Run and the Leadville Race Series are well organized events that expose a whole range of people to the sport and we couldn’t be happier to be involved.”

Kimo Seymour, President, Media and Events at Life Time says of the La Sportiva partnership, “We are thrilled to welcome La Sportiva to the Leadville Race Series family. As two companies dedicated to a premier mountain and trail running experience, we can’t imagine a better partner for the Leadville Trail 100 Run and Leadville Race Series. La Sportiva has proven to be a leader in the industry and our partnership allows athletes access to a brand that holds true to the LRS spirit.”

La Sportiva will enter the partnership with exclusivity in the category of footwear and apparel for Leadville Race Series run events. Their sponsorship includes not only retail and merchandise opportunities, but also allows the ability for La Sportiva to create a unique experiential activation on-course at the Leadville Trail 100 Run, helping to enhance the runner and spectator experience during race day.

The Leadville Race Series is now entering into its 36^th year. The running races within the series include the Leadville Trail Marathon and Heavy Half (June 16), The Silver Rush 50 Mile Run (July 8), the Leadville 10K (August 12) and the storied Leadville Trail 100 Run (August 18). Additionally, 120 runners take part in the Leadville Trail 100 Run Camp, a training camp in preparation for the 100-miler, June 22-25. Races begin at 10,200 feet elevation in the Leadville, Colorado, America’s highest city, and reach elevations of over 13,000 feet. More information on the Leadville Race Series is available at www.LeadvilleRaceSeries.com.

About the Leadville Race Series
Started with only 45 runners as the Leadville Trail 100 in 1983, the Leadville Race Series now consists of seven running events and four mountain biking events, plus six events in the Leadville Qualifying Series. The Race Series stretches across three months, and hosts thousands of racers on foot and on mountain bike in some of the world’s most iconic events. Endurance athletes worldwide now make the pilgrimage to Leadville, Colo., with the single goal of competing in “The Race Across the Sky.” Visit www.leadvilleraceseries.com for more information.

About Life Time®, Healthy Way of Life
Life Time champions a healthy and happy life for its members across 130 destinations in 37 major markets in the U.S. and Canada. As the nation’s only Healthy Way of Life brand, Life Time delivers an unmatched athletic resort e3xperience and provides a comprehensive healthy living, healthy aging and healthy entertainment experience that goes well beyond fitness to encompasses the entire spectrum of daily life for individuals, couples and families of all ages. For more information visit www.lifetime.life.

About La Sportiva

With 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.sportiva.com.