Exhibitor Information and Registration

Life Time Tahoe Trail MTB & RUN

Expo Information

VENUE

Northstar Resoirt
5001 Northstar Dr 
Truckee, CA 96161 
> View Map

EVENT CONTACTS

Lily Burns – Sponsor Manager
lburns@lt.life

Megan McCormick – Exhibitor Manager
MMcCormick3@lt.life

ON-SITE CONTACT

Lily Burns
lburns@lt.life
(573) 823-1946

Schedule Of Events

FRIDAY, JULY 18, 2025
• 12:00PM – 1:30PM | Expo Load-In
*All vehicles must cease movement and out of the expo footprint by 12:00PM.
• 2:00PM – 7:00PM | Expo
• 7:00PM – 8:00PM Expo Load-Out

SATURDAY, JULY 19, 2025
• 7:00 AM MTB Race Start
• 11:00AM – 4:00PM MTB Finish Festival / RUN Packet Pick-Up
• 4:00PM – 6:00PM Finish Festival Load-Out

SUNDAY, JULY 20, 2025
• 7:00 AM RUN Race Start
• 11:00AM – 4:00PM RUN Finish Festival
• 4:00PM – 6:00PM Finish Festival Load-Out

Click here to view the full weekend MTB schedule.

Exhibitor Information

BOOTH ASSIGNMENT
Expo management will assign booths to exhibitors and sponsors based on contract requirements, power needs, and the products being displayed. All exhibitors will receive confirmation of booth assignment prior to the event.

BOOTH MATERIALS
Each 10×10 booth space is supplied with one electrical hook up if requested (must bring own extension cord). Exhibitors are responsible for providing all other materials needed for a successful activation.

Exhibitor’s materials must fit within the assigned booth space and may not obstruct walkways, exits, general view, and other exhibitors. Exhibitors are not to activate outside of their assigned booth space. No handouts or flyers may be passed out or posted outside of the assigned booth space. This will be strictly enforced. Any special booth construction must be submitted for prior approval. Expo management strictly prohibits subletting of booth space. This means that the only company permitted to activate within a specific booth space is the one that signed a contract with Life Time. Exhibitors may not share their booth space or use their space for any other reason without prior written approval from Life Time. Exhibitors must remain open at all times during expo hours. The expo is non-exclusive.

BOOTH SHIPPING
Booth supplies such as tents, tablecloths, products, samples, etc. may be shipped to the race office in advance or brought directly to the race venue by the sponsor. Note that large shipment/pallets require a lift gate for delivery. If materials MUST be shipped in advance to the race, they must arrive no later than September 6.  To request shipping address, please email Lily Burns at lburns@lt.life.

Post-event shipping is not available. All activation materials must leave with the client upon conclusion of the event.

RESTRICTIONS
Products with the event logo, name, etc. may not be sold, displayed or distributed without prior written approval from Life Time. Management reserves the right to restrict and remove any product it deems objectionable (includes products, persons, objects, conduct, etc.) for health, safety or other reasons. This may include products in conflict with sponsors.

NO CANNABIS, CANNABINOID (CBD), OR RELATED ITEMS MAY BE PRESENT AT THE EXPO WITHOUT PRIOR APPROVAL FROM LIFE TIME. Expo management and Life Time staff reserve the right to restrict and remove anything that has not been pre-approved.

Exhibitors agree to comply with local, city, and state laws, ordinances, and regulations. Exhibitors are responsible for all fire precautions.

SECURITY
Life Time is not responsible for vendor materials. Vendors are responsible for securing all valuables. Life Time is not responsible for lost, damaged, or stolen property. Security is not provided at the event. Please have your booth staffed at all times.

FOOD & BEVERAGE 
Exhibitors are not permitted to sell, serve or distribute any food or drink without prior written permission from race management. Exhibitors must request this opportunity within the form below.

RETAIL SALES
Exhibitor has the opportunity to sell exhibitor products at no additional charge. Details of items to be retailed in exhibitor’s booth must be submitted for review and approval within the booth registration form below. Sales permits and payment of appropriate sales tax are the responsibility of the exhibitor.

Any exhibitor selling products on-site MUST provide necessary information for the S-240 Wisconsin Temporary Event Operator & Seller Information document. If you plan to sell, please indicate so in the form below and provide the required vendor information.

PARKING
Parking is available at the expo, but it is limited. Please do your best to carpool when possible. Each exhibiting company will receive (1) exhibitor specific parking pass. Please pick this pass up at the Expo Check-In tent, prior to unloading your booth materials.

TRAVEL
Please find travel recommendations here.

Reservation Form | DUE AUGUST 23, 2024

Tahoe Trail Exhibitor Form Submission
Please provide Exhibitor Name exactly as it should appear to the public.
First
Last
First
Last
Please provide the Website Link that you would like athletes to be directed to.
How many exhibitor credentials will you need for booth staff? Remember, credentials are required for all exhibitors. No extra credentials will be available.
Please describe, in detail, your exhibit and what products will be displayed/sampled/sold. All displays, promotions, products, services, and any food & beverage sampling must be pre-approved by expo management.

NO CANNABIS, CANNABINOID (CBD), OR RELATED ITEMS MAY BE AT THE EXPO WITHOUT PRIOR APPROVAL FROM LIFE TIME.

Expo management and Life Time staff reserve the right to shut down anything that has not been pre-approved.
Product Sales
Will you be selling products at your booth?
Food & Beverage Sampling & Sales
Will you be sampling and/or selling food or beverage products at your booth?
Please describe, in detail, the food or beverage you plan to sample and/or sell, including portion sizes.
Vehicle
Will your booth feature a vehicle on display that will remain within your contracted booth space for the duration of the expo?
Please provide a description of the vehicle that will be parked within your contracted booth space, including approximate dimensions.
Booth Equipment Rentals & Services
Please select any additional rentals or services needed for your activation. By checking the box below, you understand that Life Time will send you an invoice post-event for all rentals and additional services. Orders must be placed in advance as availability is not guaranteed for on-site orders. This order is binding.
Load-In Method
Please refer to the load-in section above for assistance in deciding between the options below.
Please provide a description of the vehicle(s) you will need to unload. Include quantity and approximate sizes.
Desired Load-In Date
Please arrive at the date/time we confirm via email to allow for a smooth load-in process for all exhibitors.
Please arrive at the date/time we confirm via email to allow for a smooth load-in process for all exhibitors.
Please arrive at the date/time we confirm via email to allow for a smooth load-in process for all exhibitors. Note: If you will need a vehicle to unload your booth materials or if you have a vehicle on display, you must select a time 11:30am or earlier on Thursday. No vehicles may move around the expo after 12pm Thursday.
Advance Shipment
Will you need to advance ship any items to the expo? Please refer to the section above for details.
Please describe the materials you plan to advance ship, including quantities/sizes.
Post-Event Shipment
Will you need to schedule a pick-up of materials after the expo? Please refer to the section above for details.
Please describe the materials that you plan to arrange a post-event pick-up for, including quantities/sizes.

Questions? Please contact Lily Burns at lburns@lt.life.

Back To Top