Life Time Fitness, Inc. (NYSE: LTM), The Healthy Way of Life Company, in partnership with AEG, owner and operator of the Amgen Tour of California professional cycling race, is pleased to announce a broad partnership to grow and develop the most important mountain bike race in North America, the Leadville Trail 100.
AEG will create a national series of qualifying races, each of which will provide qualifiers with guaranteed entry into the perennially sold-out Leadville Trail 100 MTB Race. The series of races provides avid cyclists with opportunities outside of the traditional Leadville Trail 100 MTB lottery system to gain entry into the legendary event. In 2011, the Leadville Qualifying Series will consist of three races and will expand to eight races by 2013.
The three 2011 qualifying events will be held in June and July in California, Colorado and the Northeast. In 2012 and 2013 additional races will be added in Texas, the Southwest, Midwest, Southeast, and one more in California.
Each qualifying event will provide 100 race entries into the Leadville Trail 100 MTB Race with half of the entries awarded to athletes based on age-group and elite-field performance and the other half selected from the pool of finishers who beat a qualifying time standard.
“We’re excited to add a qualifier system to the epic Leadville Trail 100 MTB event,” said Ken Cooper, vice president, Life Time Fitness Endurance. “Many mountain bikers dream of participating in the Leadville Trail 100 MTB. For some, that dream now can begin at a Leadville Qualifier.”
AEG and Life Time will partner on sponsorship sales and activation for the Leadville Trail 100. Life Time will also have a presence at the Amgen Tour of California as it produces a group ride for age-groupers in conjunction with the kickoff of the Tour in Lake Tahoe on May 14 and participates in the Amateur Time Trial on May 20.
”We are delighted to help Life Time Fitness continue to grow the Leadville Trail 100. The Leadville Trail 100 is a legendary race and we are thrilled to be playing a role in its next phase of growth,” said Andrew Messick, president of AEG Sports. “Getting a Leadville belt buckle is a life-list achievement for many riders and we look forward to helping serious cyclists achieve this goal.”
Lottery entry for the 2011 Leadville Trail 100 MTB event closes January 31, 2011. For more information visit www.leadvilletrail100.com.